Project brief & details

32|64|90 took 32 creatives representing the 32 competing countries and put them head to head in a once in a lifetime creative battle. After every match, the two artists had to use their skill, pace and creative genius to produce a piece of work inside 90 minutes. The competing works were displayed side by side. The responses went live 24 hours after the game, with the finished works from all 64 matches forming a unique creative expression of the World Cup. Organized by UNIFORM. Find more on 326490.com

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